The M&A Divide
What happens to marketing communications and websites when firms go through a merger or acquisition? If unplanned, the resulting entity can end up with two different voices that compete and overlap. This inevitably causes clients and internal teams…
Will Ai make Oracle's marketing 'better'?
Oracle is using Ai to automate its digital marketing lead generation Oracle Corp has announced a new system that it says will use artificial intelligence to automate key parts of its digital marketing campaign orchestration. Once primarily known…
Why do you need a web consultant?
What is a website consultant and why do you need one? If you are running a business and manage a sales team, you probably keep a very close eye on your marketing and lead generation activities. Most of your lead generation will come from a mix of…
Two ways to beat Google’s September 2020 search term update
On September 9th this year, Google changed the way it reports Search Terms in Google Ads (Adwords). In a notice to advertisers, Google announced that it will soon stop showing search queries that triggered their ads when there is not “significant”…
Is website ‘design’ still a thing?
When considering a re-design or a fresh website, it seems obvious to many people that they need a ‘designer’ (or a design agency) to take care of the project for them. But, over the last 5 years the rise of purpose-built themes and styles for…
DST: Google is passing the buck, and it’s going to hurt your pocket.
Is it fair for Google to pass on the Digital service tax to customers? Google is passing on the entire cost of a new UK digital services tax to advertisers, the company told brands today. Google’s revenue recently hit £1.6bn, pays only £44m in…
Why outsource your website management?
Websites are the number one way to increase the visibility of your business and promote your services, but they need a great deal of maintenance and attention to remain effective. For many small or medium-sized companies, the demand for these…
Essential WordPress Plugins: August 2020 roundup
The beauty of WordPress is that it offers almost limitless creativity. The flexible nature of WP means that website maintenance can be as simple or as complex as you like. If you want to keep things simple, that’s your prerogative; if you want to…
Why is regular WordPress maintenance so important?
Website maintenance options Regular website maintenance is an essential aspect of keeping your WordPress website functional and thriving. If you have a WordPress website, it’s of the utmost importance that you budget for ongoing website…
Tech giants team up to develop variable fonts
FONTS HAVE A serious image problem. A font that looks great on your Mac might look bloated on mom’s Chromebook or blocky on a friend’s Nexus 6. Erik van Blokland , DEMONSTRATES THE KIND OF FLEXIBILITY VARIABLE FONTS WILL MAKE POSSIBLE. Send them…