What happens to marketing communications and websites when firms go through a merger or acquisition?

If unplanned, the resulting entity can end up with two different voices that compete and overlap. This inevitably causes clients and internal teams a lot of confusion, especially if you promised them clarity and a new era. Fortunately, I can help.

My role is often to smash two sets of communications together to form a single critical mass of good information. I can identify the good content (and the bad). I can sort the old from the new and deliver a well-architected set of content that aligns with your goals.

Don’t actually have those goals in place? I can help with that too. Call it branding if you prefer – but I like to think of it as vision building. I can quickly identify the differentiators and highlight the strengths within your firm.

If you are going through a merger or acquisition, you will have a lot on your plate. You will be dealing with staff reorganisation, selling or buying premises, merging technologies and all manner of internal problems. But, possibly the most important aspect of any M&A is how you present it as an opportunity to both internal teams and clients.

I can help you sell the vision into your teams, and communicate the benefits to your clients.

Got a Marketing department already? Actually, you probably now have two – and two sets of external agencies desperate to get in on the action. I can help you with an independent consultancy-driven view. I can also prevent the resulting entity ending up with a daft name, a weird logo and a visual identity that is just plain embarrassing.

There will be a smart way to align the needs of your future business with those of your clients.

So, if you are considering a merger or acquisition, give me a call to discuss how it can be made to work to best advantage.  I can give you a united front.