What is a website consultant and why do you need one?

If you are running a business and manage a sales team, you probably keep a very close eye on your marketing and lead generation activities.  Most of your lead generation will come from a mix of outbound sales activity and inbound marketing, and both will rely heavily on your website.

A website consultant will work as a dedicated project manager, pulling together every aspect of your project including; user experience, customer journey and website flow, navigation, mobile development and integration with third party tools.

Knowing what type of website you have is essential to understanding its capability to ultimately deliver leads that will convert into sales. Additionally, knowing how to structure your website and its content is critical in delivering those conversion opportunities

Larger organisations and those that rely heavily on their websites to deliver a funnel of leads will often need help beyond that available from a design agency or a programmer. These organisations understand that they need someone that can get right under the skin of the website – fully understanding the sites architecture and proposition while pulling together their sales and marketing objectives along with brand messaging.

This is really where an independent web consultant can help. Often highly experienced and coming from an agency background, a consultant can help to broker the relationships between designers, developers, marketing managers and sales teams – and above all customers – to deliver a successful outcome.

A good web consultant will fully understand the current search optimisation techniques as well as the keys to delivering successful PPC and social media campaigns. They will have experience in your industry and will be able to help you both strategically and tactically.

A web consultant will help you understand the capability of your site – from e-commerce sales delivery to B2B inbound lead generation and nurturing. They will also work as a dedicated project manager, pulling together every aspect of your project including; user experience, customer journey and website flow, navigation, mobile development and integration with third party tools.

Additionally, a good consultant will help you gain control of your ongoing digital marketing costs – optimising SEO and PPC activities while streamlining ongoing support, hosting and maintenance costs.

If you are considering a website re-design project – or the launch of a new website – take a moment to think about the ideal person to lead the project. Your marketing manager might already be working hard to balance ongoing campaign activity – and your sales team might not be best placed to manage the task (they should be selling after all). Above all, you might not want to place the entire project in the hands of a single agency which will do a great job of making the site look great – but might not have a focus on content, architecture, usability and lead generation.

At Jerram we have plenty of experience in managing web projects for a huge range of businesses, from some of the largest financial services institutions to start-up’s. We can help you create a successful roadmap for your website project and we can deliver services to support your content writing, optimisation and management.

Give David Jerram a call on: +44 (0)118 328 2291 or email: info@jerram.co.uk to discuss your project and learn how our website consultancy services can support your lead generation and online sales activity.