Expert website content development
I am highly experienced in providing meaningful and optimised content for web projects across a wide range of industries. I have written and structured content for financial services, legal, technology, industrial, retail and medical sectors.
I research the subject matter and deliver content that makes sense for your audience without over complicating or under selling your value.
- Research and analysis allows us to really understand your needs
- Re-structuring existing content to develop improved user flows
- Updating old content to deliver improved customer satisfaction
- Writing new content with authority and personality
- Matching your brand persona in new copy
- Maintaining any 'good' organic optimisation and SEO
- Removing 'bad' SEO techniques that you might have suffered
- Building better navigation and linking structures.
The art of content management
Content management is an ongoing battle for many business owners and their marketing or sales teams. Managing and updating content is a tough job and requires in-depth knowledge of web, CMS and audience needs. Additionally, a major web project (whether it’s a refresh or a brand new site) demands a lot of time and energy.
Balancing the needs of the business with the needs of your customers, the provision of helpful information against the need keep IP and proprietary information secure – and the demands of both sales and marketing departments will all come into play.
I can navigate this balance, working with you and your teams to create the best possible mix of information rich content to delight your customers and convert visitors.
How our content writing service works
Asking me to manage your content is going to speed up a re-design or refresh of your website. Without doubt, any major website project will often hit the barriers when it comes to delivering content because the task is actually much larger than most project managers realise. Sourcing images and researching copy takes time. Additionally, the content writer really needs to know your subject and it is hard to outsource effectively.
I can help. I take a balanced and pragmatic view of the challenge and split your content project into multiple tasks. These can include; research and analysis, link structure and navigation review, copy writing, image sourcing and search optimisation.
Our writers can create content for primary and secondary pages – including highly detailed and well optimised copy, diagrams and images.
We have in depth SEO expertise to ensure that your content no only reads well but it optimises for Google and Bing against your preferred key phrases.
In addition to page content, our services include writing for gated resources such as white papers, case studies, portfolio’s and data sheets.
Request your free quotation
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