Logo, Identity & Website for a new construction business
VR Design & Build is a construction business owned and run by a partnership of project managers. Their philosophy is based on delivering efficient, expert construction projects on budget and on time – every time.
I helped VR Design & Build bring their vision to reality with a bright new identity and logo, along with stationery and a website – all created within two weeks.
An identity that sets VR Design & Build apart from the competition
The identity and logo is very important for VR Design & Build. They set out to set themselves apart from the competition – presenting a smarter approach to construction.
Their ethos of delivering advanced project management and maximum levels of customer engagement – along with sophisticated and reliable methods of quoting projects had to be reflected within the design.
A smart new website
Initially, I created the website as a single scrolling page but retained the capacity to add more pages and categories as the business grew.
The site is built in WordPress and employs the Uncode theme, providing an excellent framework for fully responsive and creative layouts. The framework also makes it very easy for the client to manage, maintain and collaborate on the website.
I wrote the copy content for the site based on a short brief that the client supplied – making sure to optimise the copy for Google by including relevant search terms in heading, links and body copy.
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