Improving search terms reports

Two ways to beat Google’s September 2020 search term update

On September 9th this year, Google changed the way it reports Search Terms in Google Ads (Adwords). In a notice to advertisers, Google announced that it will soon stop showing search queries that triggered their ads when there is not “significant”…


DST: Google is passing the buck, and it’s going to hurt your pocket.

Is it fair for Google to pass on the Digital service tax to customers? Google is passing on the entire cost of a new UK digital services tax to advertisers, the company told brands today. Google’s revenue recently hit £1.6bn, pays only £44m in…