We like to leverage the core features of each device to ensure we meet the best practice standards that Apply, Google and others have worked so hard to create. There are definitely right and wrong ways to approach a UI project and as with Website Design, anything unexpected or plain weird is going to cause your users problems.
There are suites of great UI components available everywhere. The trick is in bringing it all together in a cohesive and on-brand way that will delight your users while delivering the functionality they expect.
At Jerram Digital Marketing we can work with you to define the best ways to approach a UI (usually as a key component of any application development project).
Our creatives will work with you to deliver the detail that your applications need, including prototyping and visualising each component with functionality that closely represents the final user experience.