The Jerram Digital Marketing team can use your smart data from your CRM to populate key website pages with variable content. This smart data can be used to change the content of your communications – especially where you are targeting existing customers.
We can apply data that relates to each customer; including their previous purchases, recent orders, browsing history, recently viewed items and demographic information (age, location and specific preferences).
Our tailored content can be anything that your CRM can provide, from a custom welcome message to a report of recent activity – or a friendly question about something that is relevant and personal to your customer’s interests.
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