Tailored Website Content

Based on your analytics and inbound-marketing data on your visitors we can help you build a rich customer experience that will make your users feel more aligned to your brand.

The Jerram Digital Marketing team can use your smart data from your CRM to populate key website pages with variable content. This smart data can be used to change the content of your communications – especially where you are targeting existing customers.

We can apply data that relates to each customer; including their previous purchases, recent orders, browsing history, recently viewed items and demographic information (age, location and specific preferences).

Custom messaging

Our tailored content can be anything that your CRM can provide, from a custom welcome message to a report of recent activity – or a friendly question about something that is relevant and personal to your customer’s interests.

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