Search Engine Optimisation (SEO) is often discussed by those in the know in terms of layers of complexity. Our approach at Jerram Digital Marketing is pragmatic and direct and is based on what Google tells us works. We help our clients understand the basic mechanisms of SEO, from researching realistic key phrases to including those phrases in content – measuring the results carefully and accurately. We also guide our clients in the process of writing good website content that works primarily for their customers and also for great search engine results.
We use industry-standard tools to help with the process of measurement and reporting, including the analysis of competitor websites to determine which key phrases are working well. We can then determine the priority for key phrase optimisation and we can help develop a strategy for content marketing to drive increasing levels of organic search traffic.
We focus on delivering a tactical SEO program that delivers subtle yet effective changes to your website that can have a very positive effect on the volume and value of your search engine traffic. We collaborate with you and we make sure that you are in control of your SEO activity and content.
What don’t we do? We don’t build inbound links or link farms, and we don’t create bogus content articles that are over optimised or that make little sense to you or your customers for the sake of getting traffic at any cost. We feel that your content must remain relevant and accurate at all times, and we avoid anything that might be considered poorly formatted. Many SEO agencies will suggest a programme of blog writing and positioning – but if you ever actually look at the content that is being spun by these writers you might be horrified by the lack of quality and accuracy involved.
Ultimately, good content that your customers will appreciate will always produce better search engine results in the longer term.
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