LIFE IT

Re-branding a digital leader in managed services

About the client:

Life IT is a technology support and consultancy business that supports a wide range of enterprise IT environments, specialising in IBM and Microsoft platforms. Life IT help organisations with large scale IT environments to tackle complex system requirements.

Life IT offer flexible support contracts that go beyond standard insurance type solutions, ensuring their customers have the highest levels of availability for any eventuality.

About the project

Life IT wanted to refresh their website and marketing with a solution that could show-case all of their services and solutions, across multiple vendor platforms. They also wanted to bring their logo inline with other group companies, by changing typeface and arrangement without reinventing the overall identity.

The project included:

  • Identity re-design and logo development
  • Downloadable thought leadership document design
  • Website re-design
  • WordPress theme design and custom theme development
  • Website content writing
  • Search Engine Optimisation
  • Marketing automation
  • Resource library and a gated resource solution

Outcomes

176%
increase in organic traffic

240%
increase in visitor conversions

98%
increase in overall performance

30%
reduction in bounce rate

220%
increase in lead generation

Our approach:

The Jerram Digital team worked simultaneously on the logo and identity requirements as well as the website theme and styling. Our method also reviewed the approach for customer interactions, including customer journeys for visitors seeking:

  • Immediate technical support
  • Professional consultancy for a new project
  • A supplier of new hardware or software solutions
  • In-depth knowledge and guides for complex technical challenges

Understanding these visitor types was key to developing a new website that not only looked fresh, but also appealed to an audience of technically savvy IT professionals.

Jerram Digital deployed a gated resources solution to allow Life IT to build upon their archive of downloadable thought leadership documents. This library of downloadable content attracts inbound traffic that quickly converts into lead generation. These leads can then be nurtured through a simplified marketing automation routine.

Integrated digital marketing in action

Each service and solution page acts as a landing page for marketing and optimisation efforts. The cross-linking strategy within these pages ensures optimal reach, while the addition of clear calls to action ensures a high level of engagement.

Jerram Digital added a comprehensive page builder to enhance the WordPress administrator experience, and to enable the website to be fully managed at a granular level by the Life IT team.

Life IT admins can manage every aspect of a page or article, can add more resources and they can manage their own mega menu navigation right within the WordPress interface.

Conclusion

“We have worked with the Jerram team for a number of years and have always been pleased with the work they have completed for us.

Our most recent project, to replace our website and refresh the company logo, was implemented very smoothly, it looks brilliant and is much easier to maintain than the previous one. A success all round!”

Jill Doorbar – Managing Director Life IT.

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